I work with established, rapidly-growing B2B tech companies whose growth has changed their business. You need alignment in your messaging because you’ve launched something new or simply outgrown who you used to be. And you’re ready to invest in the thinking and outputs that bring you alignment, clarity, and conversions.
Data science, business intelligence and analytics, and IT software are my specialties. But I also work with IoT, cybersecurity, automation, digital twin, SaaS, B2B Marketing, and ML companies.
I can help you:
- Unearth your unique business value so all your marketing messaging aligns
- Persuade your prospects to purchase
- Empower your users
- Educate your audience
- Share new ideas with the world
We can comfortably work asynchronously to allow for time zone differences, wherever you are based (and you can choose US or British English). As for me, I’m based in my home office just north of London in Milton Keynes, UK.
Here’s how I can help you move the needle:
My signature package. Get the type of clarity that unifies your homepage, sales conversations, and campaigns. Here’s what we’ll uncover and build together:
- The tangible value your best clients actually buy on, articulated so clearly it reframes how your whole team talks about the offer
- A Core Message and Value Framework that becomes the strategic foundation for all your marketing
- The single Conversion Trigger that tells you exactly what to lead with on your homepage and campaigns
- Homepage copy precisely matched to the clients you want now so they’re compelled to get in touch.
When we’re done, you’ll have a messaging foundation that makes every piece of marketing you produce sharper, faster, and more effective. And a distinctive homepage that converts visitors into serious enquiries.
From £4450+
Build trust, authority, and get your brand in front of your ICP – wherever they’re searching – by sharing your technical expertise and fresh perspectives. You get engaging articles based on deep research that resonate with the reader. Let’s get the insights from your engineers, analysts, PMMs, and other experts out in the world.
- 1x article per month from £625
- 2x articles per month from £1250
(Minimum 3-month retainer)
Establish authority in the industry and provide expertise for those who want to dive deep into a core topic in your industry. You get a valuable asset that has a consistent message throughout, a clear objective, and is structured for easy skimming as well as depth.
Every long-form asset looks different so prices are bespoke.
Get in touch to chat through what you need.
Campaigns operate on multiple moving parts. I bring the messaging thread that holds it all together. I’ll help you bring campaign messaging clarity and create consistent copy that grabs the attention of your ideal prospects and gets them to click through.
Inbox space is precious, so let’s make your emails worth reading and a valuable asset for your sales and marketing. Drip-feed next steps, expertise, and handy tips to nurture and sell to prospects and customers via emails that get opens and clicks.
Chat with me about pricing – all campaigns look different.
To keep everything running smoothly, to deadlines, and without any surprises, I use this straightforward 6-step process.
How we'll work together
As VP of Marketing at SquaredUp, I hired Laura as a freelance writer to overhaul website copy and create fresh sales content. I then chose her again to help deliver copy and content for Bidstack. I’ve really enjoyed working with Laura and would definitely recommend her.
Laura brought a much needed content centric approach to our marketing. Not only thinking about an individual piece, but how it would fit into a larger plan and where it would fit in the customer journey. Laura was a pleasure to work with. Even with the challenges of a global team, she was always responsive and reliable.
Laura is an absolute joy to work with. She’s clever, creative, and grounded. She understands what she’s writing about – even with complex subjects. I highly recommend her and would love to have her on any team I’m a part of.
Let’s talk and see how we can work together to move the needle on your marketing objectives.